Holle Baby Formula Package

Why the Repackage?

My first impression of Holle's baby formula packaging was the driving factor when working on a concept. The packaging was too busy and had too much information right off the bat. With this in mind, I decided to go with a very simple yet clean swiss style design. This provided a less chaotic feel. The swiss design allowed me to bring a more authentic feel for this Swiss brand. The bold, straightforward design makes for a better consumer experience as well as makes the brand feel more comfortable and friendly as the Holle brand strives to be.
 
Graphis - New Talent Awards 2024
Silver Award